Introduction | What is Caffeine: Molecule Structure | Stimulating Science: The Properties of Caffeine | Discovery: The Magical Bean | Coffee Creates a Social Lifestyle in Europe | Colonization and Coffee| Coffee’s Impact on the Nation of Brazil| Coffee Industry Today| Conclusions Dicum and Luttinger discuss why this is when they write, “for most European colonial powers, coffee was a dream crop: a habit-forming, high value tropical product that travels well, with a ready market in Europe” (Dicum & Luttinger, 1999, p 26). The coffee industry proved to be a very lucrative one. Production of coffee occurred in colonies in Africa, South America as well as in the Caribbean. These countries decided to tap into the commercial market for coffee by establishing coffee plantations in many their colonies. During the beginning of the 1700’s European powers – such as Britain, France and the Netherlands – began to colonize foreign lands. Introduction | What is Caffeine: Molecule Structure | Stimulating Science: The Properties of Caffeine generic cialis | Discovery: The Magical Bean | Coffee Creates a Social Lifestyle in Europe | Colonization and Coffee| Coffee’s Impact on the Nation of Brazil| Coffee Industry Today| ConclusionsĬoffee had been imported solely from the Arab nations to Europe up until the eighteenth century. For example, Starbucks is a supporter of fair trade and has a corporate social responsibility mission and vision statement which it follows. Companies within the industry have taken note, as well as taken action in this movement. ![]() In All About Coffee, the fair trade movement is described as a “movement that focuses on paying producers fairly for the goods they produce, encouraging production techniques that promote environmental and social sustainability, and fostering long term, personal relationships among producers, traders and consumers”(Dicum & Luttinger, 1999, p 171). The demand for fairly traded coffee from the conscious consumer has increased greatly over the past decades. The poor treatment of workers on coffee plantations and the negative ecological repercussions of coffee cultivation have created a call for socially responsible and humane practices among coffee growing organizations. ![]() In recent years consumer consciousness and the relationship between the coffee growers and the coffee consumers have been in the spotlight. The global dominance of the coffee market has had other social implications as well. Companies like Starbucks echo the old coffeehouses of the 1600’s in Europe – for they are establishments where people can interact socially over a cup of coffee.
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